Website Marketing & SEO

Internet marketing and SEO

Getting onto page one of Google has always been the Holy Grail for every business with a website.

In the past this was often achieved by spending huge amounts on SEO specialists who then sub-contracted low paid workers in the far east to trawl the internet to get as many links to your website on hundreds & thousands of other websites. This was called 'generating backlinks'. However, backlinks are no longer as important as they once were.

Google soon realised that the secret to page one rankings was (at that time) more to do with how much money you were prepared to spend on generating backinks rather than the quality and value of the content of your website. Google decided to change their search algorithms (yet again) and focus more on the quality and value of the text content to the people searching for information. This made much more sense, and it changed the whole business of SEO forever.

How does SEO work?

The billions of websites on the web are essentially just the same as books in a huge library, and this needs a serious indexing system to ensure that visitors can find the information they are looking for without being shown irrelevant books full of junk adverts.

In order to create this massive index, Google (and other search engines) scan every website looking for links to other pages on the same site, as well as links to other websites. It then reads every page it finds and calculates what the page is about, based on the frequency of keywords it finds in headings and text etc, so that it can index your page in an appropriate category or topic.

This is just the same as an index in a book which only contains primary keywords that people are likely to be interested in. Therefore, if your web pages do not contain appropriate primary keywords, which enables the search engine to establish what each page is about, then you are unlikely to get anywhere in search results. This is one of the first tasks in SEO, to optimise your website with relevant keywords in various places on each page.

Keywords help the search engine decide what your page is about, so they can place you in the correct index.

In the same way that a thin book with few pages and very little information will not be seen as a useful or valuable resource in a library (and therefore not referenced very often), a website with little to offer other than a flashy design and lots of pictures, sales messages and adverts will also rank very low in search results.

Millions of people search every day for useful information, and they expect to find it on page one of that search engine, so it is essential (from Google's point of view) to ensure that their search results present the most important sources of that information on page one.

If you want your website to appear on page one of Google then you must ensure that it contains valuable information relating to your type of business.

Internet Marketing is indeed a specialist service, and it requires a deep understanding of the technology behind SEO as well as the psychology of visitors to the web. Writing content for print media is different to the web because printed matter is only read by the person who picks up the magazine or brochure, whereas the website is first read and (hopefully) indexed by search engines, and then (if you are lucky) the visitors who find it on that search engine.

We review and edit your page content to ensure that it meets the needs of search engines as well as visitors.

One of the biggest advantages of websites over books is that you can expand a website with extra pages and content, but a book has to be re-published as a new edition. This is another key concept that will make a significant difference to your page rankings. Google likes websites that are edited and updated frequently with new and valuable information. This confirms to them that your website is worth maintaining within their index, especially if it contains up-to-date references to current topics (ie: newsworthy information or references).

Whatever business your are in, you will always be interested in news that affects you or your customers, so this is why you should always try to add any such references to recent news items within your own website, preferably as a new blog article. This will then get picked up by Google as a current topic of interest, and your blog article could then appear on page one, and attract more visitors to your website.

Keep an eye on news items within your industry and blog about it. This will get you indexed quicker than anything else.

Once you have added new information or a blog article to your website you should announce it to the World on Twitter and on Facebook. Any free advertising is good advertising, and it also encourages references to your business, links and likes etc, which are all picked up by Google. The more times it sees your business referenced in social media and other blogs, the more kudos your website gains in rankings.

Social media is a shop window to your business, so you need to keep
dressing it as often as possible,

We will help you improve your social media presence, and advise you on a general SEO strategy that will boost your page rankings. We can also review and edit any blog articles you create to ensure that it conforms to valuable content rules, in order to achieve the maximum gain.

How much does all this SEO cost?

As you can imaging, it takes time to provide intensive SEO services. We therefore offer various levels of SEO according to your budget and requirements.

If we are adding your initial pages and content for you as part of our content management service, then we will ensure that each page is optimised as we build each page, so there are no additional charges for 'on-page SEO'. However, if you have chosen to add your own content using the site editor to reduce the initial build cost, then we can provide 'on-page-SEO' services at the rate of £5 per page, which includes editing your text to ensure that appropriate keywords are used in the correct places and with the correct frequency.

Much of our SEO includes advising on the content for your website so that it stands a very good chance of getting indexed on page one. You know your business far better than we do, so we don't presume that we can write your content for you. However, if you provide us with at least summary text covering the important information and technical specs etc, then we are able to expand this into full page content. This is covered in our content management service, and the cost will depend on how much editing is required (ie: it costs much less to simply copy and paste complete text than to write it all for you from a basic summary outline). Our rates are based on a reasonable £30 per hour.

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